Learn the fundamentals of marketing management, consumer behaviour and marketing research. You will discover how marketing helps organizations sell their goods and services.

Requirements for admission:

Students engaging in the professional certificate will either:

• have been admitted to and registered in an existing undergraduate degree program at York,
• have previously completed a university degree with academic credentials earned at recognized/accredited institutions,
• or otherwise be admissible to York;
• applicants without prior university education may apply to be admitted to the direct-entry certificate program through York University’s mature student application (check the process Application for Entry to a Certificate program at the School of Administrative Studies.)

According to York’s admissions requirements, an Ontario high school student needs the following to be accepted into this professional certificate in marketing:

• Ontario Secondary School Diploma
• ENG4U
• five additional 4U or M courses